PEARL BY LELA ROSE STYLIST NEWS
PEARL BY LELA ROSE STYLIST NEWS
Pearl Panel Recap
This month we hosted TWO fabulous Stylist Sales Workshops for for those hosting Winter shows. The panels featured a few of our top Pearl Girls sharing their tips, insights, and methods for increasing client counts and units sold per client. The workshops were SO HELPFUL that we wanted to share them with all of you—because Pearl Girls are always helping Pearl Girls and it never hurts to have a few fabulous tricks up our (perfectly tailored) sleeves.
Increasing Client Counts
Featuring: Amy Golden of Memphis, Cindi Shelby of Oklahoma City, Mary Farley of Grosse Point, and Margaret Palmer of Jackson, Ms.
With an average of 80+ buying clients each at their Fall 2022 shows, these Pearl Stylists share details of how they built their client list between shows, how to spark pre-show interest and engagement, what they do during their shows to increase new client acquisition, AND how to give such a fabulous shopping and customer service experience that clients become evangelists, ready to spread the word about the World of Pearl.
Increasing Units Sold Per Client
FEATURING: HOPE MARDRE OF MONTGOMERY, AL, CINDY SHELBY OF OKLAHOMA CITY, AND MELISSA SUGULAS OF HOUSTON.
Selling an average of 8 units per client in their Fall 2022 shows, these Pearl Stylists give tips on how to structure the flow of a client appointment to maximize the number of pieces purchased. From pulling samples to directing try-ons, custom merchandising and creating a party-like styling mood, these stylists share a wealth of actionable expertise and subtle techniques that are easy (and fun!) to execute.
MORE IS BETTER
NEW Spring 2022 Assets
While the Spring Collection is (literally) flying off the shelves, why not help it fly a little faster? Please find fun new professional videos from Pearl Preview and fresh editorial images of some of the season's favorite "sleeper hits" in your dropbox. Let's get styling!
READY TO SHARE
Summer 2022 Asset Drop
New assets for the Summer Collection are now available in your portal (and below via the Dropbox link). In the folder you'll find:
- Look Book
- Cocktail Card
- Still Life + Model Images
- Sample Set Configurations
Feel free to post, pin, upload, and share with your clients!
Everyone knows OKC Pearl Girl Cindi Shelby for megawatt style, excellent outfits, and awesome Instagram style, but did you know that she's also one of our Pearl Onboarding Coaches for New Stylists? When she illuminated her approach to styling, serving, and building relationships with new + existing clients on our recent panel, we loved what she had to say so much that we wanted to share it with you all—in case you didn't have time to stream the whole thing. Here are the top tips that Cindi used to sell an average of ~6 units to over 100 clients this fall (!).
1. build personal relationships
The number one element in successfully making appointments is building personal relationships. So be out in the community, be visible, volunteer and make those connections. Be someone that she wants to be with...fun, positive, consistent, and knowledgeable.
2. BE BOLD!
This business is like a treasure hunt. You never know who is going to love shopping this way, so never hesitate to ask and don’t be afraid of the no’s because it gets you closer to a YES! It’s a numbers game. So simple: the more you contact, the more appointments you’ll make.
3. WORD OF MOUTH AND REFERRALS ARE INDISPENSABLE.
Most women love to help other women, so ask friends/customers who else might be interested. You want to create “raving fans”. Don’t be good, be great! Go the extra mile ALWAYS. Your service level should go beyond the norm. I promise they’ll tell their friends!
4. BE OBSERVANT
What’s her style? What are her activities, her interests? What events and trips are coming up? Then you can be specific with suggested outfits to help get her in the door.
5. treat each woman individually
You never know what approach is going to resonate with her. That’s why layering “touches” before the show is so critical - email, phone call, text, social media.
INCREASE UNITS PER CUSTOMER
FIRST FRIDAY CALL AT 11AM EST 10/7
From "Likes" to LOVE
Instagram Grid, Stories, and Reels, OH MY! Feeling overwhelmed by Social Media? Not sure where to start? Need a refresh on easy ways to market your Pearl business? Marketing Maven and OG Pearl Girl Susannah Tighe will be our guest host for the upcoming First Friday Call. Susannah is excited to share a few tricks of the trade and fabulous new assets the team have put together! You don't want to miss it. 🙂
JOIN US AT 11AM EST ON OCTOBER 7TH VIA THIS LINK.
Coming Soon: New Asset Drop!
Get excited, Pearl Girls, we've got a few new fun assets for your sharing + client outreach pleasure in the works and coming soon!
- New Fall reel highlighting images from our NYC street style shoot
- Behind the scenes reel from the Winter 22 editorial shoot happening at Grand Central this week
- MORE assets highlighting Fall launching online so you can direct your clients to the website if they missed your show!
- Editorial slideshow you can utilize at your show (play on a loop)
- MORE gorgeous assets for Instagram!
We will review ALL of it during the First Friday Call on Oct 7!
NEED MARKETING ASSETS? WE'RE ALL EARS!
A friendly reminder to *please* post + share ONLY Pearl-Approved Assets. As the World of Pearl grows, it's essential keep our messaging and branding consistent across collections—and the nation! We're working around the clock to generate Lela-approved directions and imagery to make it as easy as possible for you to share, post, and grow.
IF you have a marketing asset need or a specific message or template you're envisioning and find it missing—it's likely that other Pearl Girls might want it too! So, instead of making one yourself, please feel free to drop us a line firstname.lastname@example.org and we will do our best to provide + share with all.
HOT & IN STOCK
Strategic Selling with Arianna
With the launch of our new Winter capsule, you have a fresh crop of gorgeous pieces with inventory to BOOT! As clients make their way back in your door—or enter for the first time—it's crucial to sell strategically. Focus on what you have in stock (LOTS!) and remember "Low Inventory" in some styles is just another way to say: there are SO many fabulous looks waiting to be explored, styled, re-imagined, and rocked. Here are some guidelines from Styling Wizard Arianna on making the most of your Winter/Fall show stock levels:
- Study the inventory report before appointments! We all know the struggle when a client falls in love with something only to be added to the wishlist.
- Focus on new Winter styles, adding in Fall workhorse items like the leather Chloe pant in Chestnut, fabulous knit styles, and other high-inventory classics.
- Be flexible with sizing and take advantage of how much is offered in xs - xl this season.
- Don't show what you don't have. Know your clients' sizes before she arrives and if something is sold out in her size, put it away for her appointment! There are plenty of pieces she CAN fall in love with without being disappointed with that "one sold out item."
- Be strategic! You are the expert and can advise a client to go in a different direction—whether that is a similar style or another colorway, you can guide your clients towards high inventory styles that feel new for her closet.
PEARLS OF WISDOM WITH BETSY PEPE
Winter Oh So Wonderful!
I am SO excited for you all to start selling the fresh Winter Collection. We designed this capsule to bring a little "Winter Holiday" feeling to the everyday and there's something for every Pearl Girl's winter mood: Moms-on-the go will fall for the plaid poplin shirt dress-how cute is the mock-mandarin collar? Pearl Girlbosses will love the Crepe Stretch Suiting, complete with pretty peplum details. And EVERY client needs the Cross Back Sparkle Knit on their order...reversible, versatile, sparkly, AND fabulous.
Client faves from the NYC showroom include the Après Ski Fair Isle Sweater ("perfect for my trip to Aspen!"), the floral jacquard asymmetrical midi dress ("this neckline?! I see it with heels for a holiday party or with tights and booties for the weekend"), and—of course—the Reversible Quilted Coat.
Can't wait to hear what YOUR clients are loving!
You + Pearl + ❤️
Our fabulous new NYC Pearl Team, Paige Rustum & Suzie Aijala, had an incredible first showing in the Big Apple! Approximately 75 women RSVP'd to their kick off cocktail party and almost every party-goer mentioned they LOVED seeing Paige and Suzie modeling the new collection on their Instagram page. Let the record show - YOU and your clients are the best represenation of the brand, and we LOVE seeing you flaunting your newest Pearl frocks. Please continue sending us your fabulous photos and sharing on Instagram tagging #PearlGirlintheWorld!