PEARL BY LELA ROSE STYLIST NEWS

SEPTEMBER EDITION

SEPTEMBER EDITION

Hello Pearl Stylists,

Greetings from our gorgeous Pearl Pop Up in Yellowstone! Wildflowers are in bloom and the air is feeling crisp, trunk shows continue to blow us away and the collection is hitting right on time...it's definitely starting to feel like fall!

I've been celebrating by breaking out my favorite knits—the Gilet sweater has been a go-to layer (I love to wear it cinched with a western belt) and it sounds like the cable knit with the fringe sleeves is arriving just in time for those chilly fall evenings...it also bears mentioning that literally every Pearl Girl in the office has ordered at least one sleeveless knit turtleneck and cannot wait to wear them on repeat.

As your client orders start to ship this month (and you receive your personal orders) I can't wait to hear what YOU are loving and see how you're styling it. Inspiration galore!

Until next time, sending you best wishes for a safe + stylish season full of pretty parties and effortless outfits.

xx,

Lela Rose


FASHION


TREND ALERT

Living In: Leather

After experimenting with leatherwork last season, this collection we're going head over heels for head-to-toe leather luxe. Bringing back the impeccable tailoring and luscious, buttery feel of the best-selling Leather Susie Pant and Pleated Skirt, we're also adding in more rich palettes and fun details, giving this season's polished, sophisticated pieces the perfect rebellious wink. We particularly love the pairing of bold, edgy leather with our super-feminine midi dress silhouette.

PEARLS OF WISDOM WITH BETSY PEPE

Luxe Layers: The Perfect Extra

Now that your clients are receiving their Pearl orders it's the perfect time to follow back up with a few suggestions. The ideal add-on? A luxe layer. Whether it's cozy cashmere, their favorite in another color, or a statement-making coat, let your clients know that sweater season is the perfect time to bring a little elegant comfort to their wardrobe. No matter what is on your calendar, from errands to cocktails, we all deserve to wear something that makes you feel good from the inside out.

Road To Supper Club

This month we're proud to feature Lisa Chenot, our Pearl Stylist from Waco, TX, who just had her biggest show to date, easily earning the in season selling incentive. Lisa is well on her way to Supper Club!

 Lisa's Trunk Show Tips

Call Early. I called earlier than usual for appointments because I was going to be in Napa right before the show. Calling three weeks in advance of my show really helped to fill up my calendar with 42 appointments and not one person acted like it was unusual or strange to schedule their appointment so early. I'll definitely be doing that again!

Don't Forget The Promo! Whenever I reached out to new clients I always made sure to mention the exclusive $50 off promotion for first time clients. I told them I'd follow up with some of my favorite photos of looks I thought they'd love and when I did I was always certain to remind them of the promo code.

Think Ahead and Be Creative. I'm already thinking ahead to our winter shows—I want to focus on clients who missed the Fall show and also make sure to keep thinking outside the box to keep it fresh for returning clients. I am working on a collaboration for a "Flower Arranging Signature Winter Cocktail Party" with a local woman-owned florist called Bloom Waco (the owner worked for Ralph Lauren for 8 years and is darling!) who sources the flowers from local women who are growers.


ENTERTAINING


EASY ENTERTAINING

Lela's Atchafalaya Bloody

Inspired by one she had in New Orleans, Lela's take on this bright, bracing, and deliciously green cocktail is excellent with vodka, tequila, or just on its own. Whip up a batch of this perfectly versatile sip for Saturday game days or Sunday brunches. If you can't find tomatillos—or still have green tomatoes on the vine you haven't fried up yet—you can swap those in for a little hit of sweet end-of-summer freshness.

MAKES 12
- 2 lbs Tomatillos, peeled + seeded
- 2 Garlic Cloves, peeled
- 1 English Cucumber, peeled + chopped
-Red Clay Hot Sauce to taste (Lela likes it hot)
-6 Celery Ribs, trimmed + chopped, save the ends for garnish!
- 1 Small Bunch Basil
- 1/4 Vidalia Onion, peeled and chopped
- 1/2 Green Bell Pepper, trimmed, seeded, and chopped
- 1 cup water
- Juice From 6 Limes
- Kosher Salt
- Celery Seeds For Garnish

Combine everything but lime juice, salt, and celery seeds in a blender and process until smooth. Pour through a fine mesh strainer to remove any pulp or seeds and add salt and lime juice to taste. Add clear liquor of your choice and serve over ice, finishing with a celery stalk and sprinkling of celery seeds. Cheers!

TRUNK SHOW TRIUMPH

Birmingham, AL

Joined by two new Pearl Stylists, Susan Waggoner and Caroline Poellnitz, and led by "Pearl Social Media Guru" ;) Alison Gorrie, the Birmingham, AL Pearl Team hosted their biggest show to date last month selling to 97 clients, woo hoo! Using old-school Southern charm and fresh technology the Birmingham team made sure that everyone felt right at home in the World of Pearl. Alison shares how they did it:

"In addition to email invites, we also sent 300+ printed invitations. It is old school, but it's something people can put up in their office or their corkboard as a reminder. I always send a printed invite—even if someone hasn’t bought in two years."

"If a client couldn’t come to the show in person, we immediately sent individual looks—or the even the lookbook depending on the client—via text with a suggested place to wear that outfit (like a game or a pre-wedding party)."

"Every day we had a new Instagram story with multiple photos of how to dress and how to put together options. We always have a call to action: DM or text us for an appointment."

Instagram Stories concepts we used:
Game Day Looks (Pearl for all SEC schools)
Clients trying out looks
Mary Glen as the local influencer (i.e. mini celebrity in your town)
Fall Trends
New team members styling outfits

Great Job, Birmingham Pearl Girls!

EASY ENTERTAINING

Lela's Atchafalaya Bloody

Inspired by one she had in New Orleans, Lela's take on this bright, bracing, and deliciously green cocktail is excellent with vodka, tequila, or just on its own. Whip up a batch of this perfectly versatile sip for Saturday game days or Sunday brunches. If you can't find tomatillos—or still have green tomatoes on the vine you haven't fried up yet—you can swap those in for a little hit of sweet end-of-summer freshness.

MAKES 12
- 2 lbs Tomatillos, peeled + seeded
- 2 Garlic Cloves, peeled
- 1 English Cucumber, peeled + chopped
-Red Clay Hot Sauce to taste (Lela likes it hot)
-6 Celery Ribs, trimmed + chopped, save the ends for garnish!
- 1 Small Bunch Basil
- 1/4 Vidalia Onion, peeled and chopped
- 1/2 Green Bell Pepper, trimmed, seeded, and chopped
- 1 cup water
- Juice From 6 Limes
- Kosher Salt
- Celery Seeds For Garnish

Combine everything but lime juice, salt, and celery seeds in a blender and process until smooth. Pour through a fine mesh strainer to remove any pulp or seeds and add salt and lime juice to taste. Add clear liquor of your choice and serve over ice, finishing with a celery stalk and sprinkling of celery seeds. Cheers!

TRUNK SHOW TRIUMPH

Birmingham, AL

Joined by two new Pearl Stylists, Susan Waggoner and Caroline Poellnitz, and led by "Pearl Social Media Guru" ;) Alison Gorrie, the Birmingham, AL Pearl Team hosted their biggest show to date last month selling to 97 clients, woo hoo! Using old-school Southern charm and fresh technology the Birmingham team made sure that everyone felt right at home in the World of Pearl. Alison shares how they did it:

"In addition to email invites, we also sent 300+ printed invitations. It is old school, but it's something people can put up in their office or their corkboard as a reminder. I always send a printed invite—even if someone hasn’t bought in two years."

"If a client couldn’t come to the show in person, we immediately sent individual looks—or the even the lookbook depending on the client—via text with a suggested place to wear that outfit (like a game or a pre-wedding party)."

"Every day we had a new Instagram story with multiple photos of how to dress and how to put together options. We always have a call to action: DM or text us for an appointment."

Instagram Stories concepts we used:
Game Day Looks (Pearl for all SEC schools)
Clients trying out looks
Mary Glen as the local influencer (i.e. mini celebrity in your town)
Fall Trends
New team members styling outfits

Great Job, Birmingham Pearl Girls!

Pearl Spring Preview

 Live in NYC: January 11th-12th 2022!
Are you in?


We're so excited to get back together and host everyone who can make it for our IN-PERSON Spring 2022 Preview!

While we're busy dreaming up menus, testing out cocktails, and scheming up adventures we also want to make sure we're on the same page!

Please fill out our Spring 2022 Preview Survey and let us know your thoughts by emailing info@pearl.nyc.

SEPTEMBER STYLE TIP
More Is More

Our collaboration with beloved jewelry + accessories designer Lele Sadoughi officially launches this month—starting with our kick off event in Dallas on the 22nd! We hope to see all of our Dallas area stylists and clients there...

If you can't make the launch party, never fear: starting next week we will officially start promoting the mini-capsule on our channels and hope you will too! If you're looking for assets and images of these gorgeous headbands paired with signature Pearl looks (and who isn't) we've created a section in your Dropbox specific to the Lele x Lela collaboration to make it even easier for you to share and promote!

About the collaboration: Lele + Lela are kindred spirits—both Dallas girls + NYC transplants with affinities for whimsical, feminine design and a love of gorgeous, sparkly things. Featuring Lela's exclusive luxe fabrics + Lele's signature headband silhouettes and detailing, this mini-capsule is a celebration of their shared passion for fashion and fun!

"When it comes to Lele or Lela...more is always more!"
- Lela Rose


SALES TOOLS


TOOLS

Click To Shop Is LIVE!

The first drop of the Fall Collection is now LIVE at pearl.nyc and available for purchase via your personal/replicated Pearl Site! Whether you're following up with clients after your trunk show or getting them excited about the collection in advance of it, your personal, shoppable Pearl Site is a tremendous asset for sharing your favorites, making recommendations, and making connections (and sales!). If you need a reminder on how to edit your replicated website and share styles, you can watch the video tutorials in the "training videos" section of your Back Office.

As we drop the rest of the collection throughout the season, be sure to use the images + assets in your Dropbox (we're putting new ones all the time :) to point your clients in the right direction.

TO: YOUR PEARL CLIENTS

From Lela, With Love

Who doesn't love a little style sesh with Lela? We have another little video Lela put together, this time with a few fall favorites for you to share with your Pearl Clients. Perfect for when you're reaching out to follow up on your client's order arrival status or when you want to suggest another thing they might love. Download and share as desired!

TOOLS

Click To Shop Is LIVE!

The first drop of the Fall Collection is now LIVE at pearl.nyc and available for purchase via your personal/replicated Pearl Site! Whether you're following up with clients after your trunk show or getting them excited about the collection in advance of it, your personal, shoppable Pearl Site is a tremendous asset for sharing your favorites, making recommendations, and making connections (and sales!). If you need a reminder on how to edit your replicated website and share styles, you can watch the video tutorials in the "training videos" section of your Back Office.

As we drop the rest of the collection throughout the season, be sure to use the images + assets in your Dropbox (we're putting new ones all the time :) to point your clients in the right direction.

TO: YOUR PEARL CLIENTS

From Lela, With Love

Who doesn't love a little style sesh with Lela? We have another little video Lela put together, this time with a few fall favorites for you to share with your Pearl Clients. Perfect for when you're reaching out to follow up on your client's order arrival status or when you want to suggest another thing they might love. Download and share as desired!