PEARL BY LELA ROSE STYLIST NEWS
MAY EDITION
MAY EDITION
Hello Pearl Stylists,
Greetings from ICELAND! The crisp + cold snowy weather definitely has me dreaming of the cozy woolens and gorgeous tailored plaids from the new Fall Collection...I absolutely cannot wait for you to see all the new pieces at Preview next month! Before we move on to sweaters and capes, though...let us celebrate the incredible job y'all are doing with the Summer Collection! Whew! It isn't even Memorial Day yet and you all have been in full summer swing! As always, I'm loving how you're styling your looks and innovating ways to grow the World Of Pearl. Bravo! I am so looking forward to being together next month for Preview in NYC and to celebrate all of your accomplishments at the Supper Club—I'll definitely be glad to be out of the snow and gallivanting around my favorite city with my favorite Pearl Girls!
Until then,
xx
Lela
STYLIST FEATURE
Road To Supper Club
We are getting SO close to the Spring/Summer 2022 Supper Club! You have all blown us away: those who have qualified have already collectively sold to 517 MORE clients this season than in FW21! That is a WIN for Pearl and a WIN for each Stylist! While it's easy to fall in love with Pearl, it takes a great matchmaker to make the connections.
This month we are featuring two stories of newer Pearl Girls who were determined to hit their targets and grow their communities:
AUSTIN, TX PEARL GIRL
Elizabeth Elias
Elizabeth decided at the very beginning of this season that she was going to step up her Pearl game! She scheduled a call with Pearl HQ and we all brainstormed her goals and how to execute. As to her strategy, she says: "Honestly, I don’t think it was one thing...I basically tried everything you all have recommended!"
-you can book me
-drop offs
-QR codes
-cocktail party
-daily Insta story try on sessions
-photo session the first day to create social media content for the full week
-mail, call, email, text, & DM invites
-consistently following up!
Through hard work, dedication, and an awesome diversification strategy, at the end of the season, Elizabeth exceeded her Supper Club goal by NINE clients and increased her total customer count by 19!
BATON ROUGE, LA PEARL GIRLS
Kathy D’Angelo & Sherry Melara
Kathy and Sherry had a great spring show and needed 10 additional customers during their summer show to qualify for Supper Club. Pearl HQ sent a Summer Call list of 65 clients who had placed an order in 2021 but not yet in 2022 and they were successful in getting 19 additional clients in their summer show and went 9 over goal! Their secret? Focused effort and some DARLING cocktail kit drop offs to 20 key clients who hadn’t shopped yet. The adorable signature summer-palette cocktail kit featured the season's Seashell Spritz recipe and an invitation to the Summer Show. Of the 20 clients who received the cocktail kits 11 shopped in person! Three had not been in since Spring 21; eight had not been in since FW21, and one was a first time client they've been courting for many seasons (it was the cocktail kit that did the trick!). One of the clients who received the cocktail kit even posted it on her Instagram story sharing how much she loved Pearl. During the summer show they dropped off samples at the homes of two potential clients who couldn’t make it in and picked up the samples the next morning—both bought. All in all, this team added 15 clients to their base in Baton Rouge, and along the way, qualified for Supper Club as well!
AUSTIN, TX PEARL GIRL
Elizabeth Elias
Elizabeth decided at the very beginning of this season that she was going to step up her Pearl game! She scheduled a call with Pearl HQ and we all brainstormed her goals and how to execute. As to her strategy, she says: "Honestly, I don’t think it was one thing...I basically tried everything you all have recommended!"
-you can book me
-drop offs
-QR codes
-cocktail party
-daily insta story try on sessions
-photo session the first day to create content for the full week
-mail, call, email, text, & DM invites
-consistently following up!
Through hard work, dedication, and an awesome diversification strategy, at the end of the season, Elizabeth exceeded her customer goal by NINE clients and increased her total customer count by 19!
BATON ROUGH, LA PEARL GIRL
Kathy D’Angelo & Sherry Melara
Kathy and Sherry had a great spring show and needed 10 additional customers during their summer show to qualify for Supper Club. Pearl HQ sent a Summer Call list of 65 clients who had placed an order in 2021 but not yet in 2022 and tey were successful in getting 19 additional clients in their summer show and went 9 over goal! Their secret? Focused effort and some DARLING cocktail kit drop offs to 20 key clients who hadn’t shopped yet. The adorable signature summer-palette cocktail kit (pictured here) featured the season's Seashell Spritz recipe and an invitation to the Summer Show. Of the 20 clients who received the cocktail kids 11 shopped in person! Three had not been in since Spring 21; eight had not been in since FW21, and one was a first time client they've been courting for many seasons (it was the cocktail kit did the trick!). One of the clients who received the cocktail kit even posted it on her Instagram story sharing how much she loved Pearl. During the summer show they dropped off samples at the homes of two potential clients who couldn’t make it in and picked up the samples the next morning—both bought. All in all this team added 15 clients to their base in Baton Rouge!
LET'S GET SOCIAL
A Good Influence(r)
It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!
PEARLS OF WISDOM WITH BETSY PEPE
The Joy of Dressing Up
Getting dressed every day makes me feel like the best version of myself. While I certainly love kicking my heels OFF, there is so much joy in the act of getting dressed up. With all of the festive springtime celebrations and summer adventures on the calendar, this is definitely the season to roll out your own red carpet.
Summer weddings, showers, graduations, parties, vacations...Summer has so many options to dress up (or down!). My picks? Personally, I will be living in the scalloped voile caftan: belted for dinner with friends and unlined over a swimsuit at the beach. I also love how the cotton cable knit sweaters can be thrown over your shoulders for a layered and elevated look...and the off the shoulder poplin shell dress in white is what summer dreams are made of.
ONLINE LAUNCH
Summer Collection
It's officially summer on pearl.nyc! The first drop of Summer 2022 went live on the website this week—where it can be accessed and featured on your replicated websites as well. We've created these fab assets promoting the launch for you to use as an opportunity to continue moving this fabulous collection.
READY TO SHARE
Fall Collection Invites
A gorgeous new invitation suite is waiting and ready for your Fall show prep! Customizable for print or digital, these are just the thing to start getting the word out about the (stunning) upcoming season.
MORE IS BETTER
NEW Spring 2022 Assets
While the Spring Collection is (literally) flying off the shelves, why not help it fly a little faster? Please find fun new professional videos from Pearl Preview and fresh editorial images of some of the season's favorite "sleeper hits" in your dropbox. Let's get styling!
READY TO SHARE
Summer 2022 Asset Drop
New assets for the Summer Collection are now available in your portal (and below via the Dropbox link). In the folder you'll find:
- Look Book
- Cocktail Card
- Still Life + Model Images
- Sample Set Configurations
- Invitations
Feel free to post, pin, upload, and share with your clients!
ONLINE LAUNCH
Summer Collection
It's officially summer on pearl.nyc! The first drop of Summer 2022 went live on the website this week—where it can be accessed and featured on your replicated websites as well. We've created these fab assets promoting the launch for you to use as an opportunity to continue moving this fabulous collection.
READY TO SHARE
Fall Collection Invites
A gorgeous new invitation suite is waiting and ready for your Fall show prep! Customizable for print or digital, these are just the thing to start getting the word out about the (stunning) upcoming season.
PEARL PREVIEW:
Dinner Reservations Not Required
We can't wait to see you all at Preview next month! Mark your calendars (and call off any prior engagements)! The Cocktail Kick Off will now include seated dinner in addition to a cocktail class led by Lela herself with festive drinks to follow—so no need to make any additional reservations! We can't wait to make merry, break bread, and raise a glass together to the Fall Collection!