Cindi Shelby
Oklahoma City

"Out of 106 clients who came to see spring 105 bought. They loved the clear colors of this collection. I used color to get the clients in by texting photos of someone's favorite color and saying 'you love green and you are going to love these clothes.' The knits were a total hit. I folded my knits on the table next to the flowers and we made a stop to choose knits to try on. The key is to get your client in a pant sample that fits and then to play with tops and sweaters. Every client had at least one sweater on her order."- Cindi Shelby

Caroline Poellnitz & Susan Waggoner
Birmingham

"Social media as a whole did wonders for me personally. I think our local influencer, Mary Glenn McElveen (@mgstyle) was instrumental to our success. Everyone seemed to mention the photos of her even if she wasn’t the "reason: they came by. They would try on things she wore that they wouldn’t have normally tried on. I am not someone who likes to self promote, but showing a "real" body in the clothes is always so helpful. At night I would try on the clothes (and take photos) in an effort to sell to out of town friends/clients who couldn’t come by. I later used those same photos to post on Instagram. Honestly a lot of my clients bought things just based on those photos! I had to put aside my modesty in order to sell😜. Honestly, all of us have different strengths and together it to work great!"- Caroline Poellnitz

Melissa Sugulas & Jen Swallen
Houston

"I credit this show's success to Jen helping do all of the organizational and background work so I was free to focus fully on selling. Jen lined up and confirmed the appointments and acted as an assistant during the sale. Without Jen I had clients falling through the cracks because my strength is styling and selling! Jen used the client data sorted by date of last order to make sure that clients came in. I also created a linen cocktail napkin bar in the colors of the collection: clients could choose 4 napkins in their favorite color after the appointment. The napkins provided a real incentive to buy and it was hard for clients to narrow down their choices so they bought more than usual!"- Melissa Sugulas

Lindy Penny
Fort Worth

"There was as much excitement as we had at our very first show. We were just on a roll! Social engagement was key for us. I did an Instagram post every day and worked on increasing our followers by asking to follow everyone we invited to the show (and then they invited us to follow them :). We have more than 900 followers now! We also hosted a "Sunday Funday" event with mimosas for some beloved returning customers and we'll definitely do it again. Our returning customers who typically bought 1 to 2 pieces were buying 3 to 4 pieces because the clothes were so cute!" - Lindy Penny

Blair Scheuer & Stephanie Fountaine
Charlotte

"Time flies when you are having fun and we sure had fun and made it fun for our customers!"- Stephanie

"I could go on and on about the show and the collection but one of my clients said it best when she sent me this text about the collection:

'It is actually reminding me of something my grandmother told me once. She said: if you were ever unsure whether to buy a piece of clothing, you should ask your self 'is it pretty?' and if the answer isn’t yes then walk away. She is so right! Everything that I buy that is 'pretty' I love and generally if I buy things because they are 'cool' or whatever adjective that isn’t pretty I regret it. There is SO much pretty here!'"- Blair

Stephanie and Blair also want to share how much they are missing their partner Margaretta Leary, who decided to retire to spend more time with her grandchildren. Sending best wishes to the best-dressed grandmother on the block!