PEARL BY LELA ROSE STYLIST NEWS

AUGUST EDITION

AUGUST

EDITION

Hello Pearl Stylists,

Greetings from Jackson Hole! How is it AUGUST already!? I've been having absolutely the. most. fun. popping into your divine Fall Collection Trunk Shows—seeing how you all style (and sell!) this new collection is always a thrill for me as a designer. Your creativity, passion, and eye for fashion is endlessly inspiring to me and I love watching you all as you grow your businesses—and your own wardrobes...this collection looks good on you, Pearl Girls!

I've personally been wearing this season's embroidered cotton pieces on repeat...the colorways are so glorious and I'm finding the crisp cotton to be the perfect thing for when these sunny Wyoming days turn into crisp mountain nights.

I know you've all been making the most of these last jam-packed days of summer, and it definitely feels fabulous to have SO many gorgeous things in store for fall!

Sending best wishes for marvelous end-of-summer adventures and can't wait to cheers together soon!

xx,

Lela Rose


FASHION


TREND ALERT

Perfect Pleats

Long relegated to schoolgirl prep or kitschy highland kilt, this season takes classic pleating and turns it into something both elevated and essential. Our Fall 2021 pleats are the perfect marriage of both form (the flirty ruff of leather collar detailing on our large-scale Plaid Dress) and function (the gorgeous, breezy movement of our half-pleat Camel Skirt) and Lela has given the iconic tailored gather a modern update that's totally fresh. Yes, Pleats!

PEARLS OF WISDOM WITH BETSY PEPE

It's The Thought That Counts

There's nothing more special to clients than remembering their previous orders, their personal style preferences, and how this collection might work with what they already have (and love!) in their closets. Refresh your memory by taking a quick glance at their order history before they arrive, review any client notes you made after their last appointment, and ask how they are liking specific pieces...do they love their Crepe Susie Pant? Tell them about the new colors and fresh matching capes. After all, we design each collection to be mixed and matched to create endless wardrobe possibilities.

Road To Supper Club

 This month we're proud to feature Mary Laffitte, our Pearl Stylist from Beaufort, SC, who successfully introduced the line to 19 new clients and earned a fall show incentive. Mary is well on her way to Supper Club!

Mary's tips for courting new clients:

- Find your town's influencer. We all know that stylish woman who, if she comes and shops, others will follow. Happy customers and their endorsements are crucial!

- Send the right pics. Know a prospective client would love a specific piece? Share it! A picture is worth a thousand words.

- Follow up to change their minds. During my last show, the older crowd (70s +) had glanced online and quickly dismissed the line as "too young" for them. I said "Pearl has something for everyone!" I followed back up with emails with pictures of classic timeless pieces (Susie pants, ruffled turtleneck, and cape) and it only took one to come in and love the line that resulted in 4 other new buyers.

- Make friends with a tailor! I refer all of my clients to one tailor. When she saw the collection and the quality, she didn’t mind making referrals for me. She also would show pieces she was altering to others when they were at her shop.

- Connect on Social. For clients who are out of town during the show or live somewhere else, it’s a great way to reach new clients. I sold two of the leather dresses this way!

- Dress the part. I always make a point to be seen out and about in Pearl. Don’t be shy about asking new acquaintances for their contact information and inviting them to your show.

Thanks so much, Mary!

Want to join the Supper Club too? All Pearl Stylists—Pearl teams included—who sell 175 net units in the Fall/Winter season will receive an invitation to an intimate dinner with Lela to kick off our January Preview.


ENTERTAINING


EASY ENTERTAINING

Lela's Frito Pie

 ~Smoked Chopped Brisket
~Purple Cabbage Slaw
~Shredded White Cheddar Cheese
~Pickled Jalapeños
~Quick Pickled Red Onions
~Mexican Crema (or Sour Cream)
~Fritos—in the bag, of course!

Slit the Frito bag (up the middle of the front if you're using a full size bag or along the side if you're using snack sized) and add any/all of the fixins' you desire!

If you want a little more stability you can also decant all of the ingredients into a large serving bowl with the Fritos on the bottom. The perfect unfussy party food.

Goes great with ice cold Coca Cola or a Lone Star beer!

PEARL GIRLS GET TOGETHER

Calling All Carolina Pearls!

In late July, Lee Evans (Winston Salem) invited all North Carolina and South Carolina Pearl Stylists to her beautiful beach home on Figure 8 Island. Gathering together for a lunchtime kickoff, the Carolina Pearl Girls spent the afternoon relaxing together on the beach. Cocktail hour brought delicious pineapple margaritas followed by a chef-prepared dinner—fresh seasonal veggies, fresh-caught NC hogfish, and an incredibly delicious assortment of compressed watermelon. Capped off with a sweet treat—brownies and ice cream topped with homemade goat’s milk caramel sauce and candied oranges—and finished with a champagne toast to good times, great fun, and (very) fashionable friends this definitely was a Pearl Party to remember.

TRUNK SHOW TRIUMPH

Raleigh, NC

Elizabeth Hogan and Peggy Fain of Raleigh had the brilliant idea to stage a Pearl fashion show! Using the sample set and enlisting the help of stylish local friends—of all ages and sizes—they showed the collection in action on the catwalk. Afterwards, they hosted a short follow-up pop-up where they sold $30,000. They got the word out AND gave back to their communities by donating 10% of sales to Pretty in Pink, a non-profit that provides financial assistance to women with breast cancer lacking healthcare. With their perfect combination of fashion, fun, and philanthropy, Elizabeth and Peggy celebrated a real TRUNK SHOW TRIUMPH. Bravo!

Fall Mood: Pearl Playlist

The finishing touch to a perfect Pearl Party? The perfect Pearl Playlist, of course! Inspired by the fun and festive vibes and moody, rich textures of the collection itself, our Fall 2021 playlist is full of gorgeous mellow grooves and fresh twirl-worthy classics. The ideal backdrop for your Fall trunk show (or road trip!), put it on repeat.

STYLE TIPS
Vintage Western: Lela-Style

It's no secret that Pearl looks are a dream to accessorize. We love styling our collections with statement-making jewelry, a pop-of-color scarf, and (of course) switching up the shoes and bag can take any Pearl look from afternoon to after-hours. One of Lela's favorite ways to add a dash of (very) personal style has always been with a classic western belt.

Starting with a vintage engraved stunner she's had since high-school ("and that's some serious vintage!"), Lela has long admired the artistry and craftsmanship of Navajo silversmiths. Beautiful and functional, the western buckle epitomizes southwestern style, and they pair with our iconic feminine silhouettes as naturally as lime and tequila. On a recent trip to Round Top, TX, Lela worked with some fabulous dealers of Navajo, Native & early American buckles to amass a small collection of beloved pieces. Antique, often artisan-signed, sterling silver, with many featuring turquoise, coral, onyx, or filigree, and all totally gorgeous—some of them she had to keep for herself, naturally, and the rest to share. If you're interested in one for yourself giddy-up and get in touch with the Pearl Info girls.

 


SALES TOOLS


SALES TOOLS

New Text-Friendly Assets

From Pearl memes to texting queens, we've loved seeing the ingenuity and creativity tech-savvy Pearl Stylists have been using to expand your World Of Pearl. A few of you have asked for additional branded textable/shareable assets—ask and you shall receive! Download these tailored Pearl editorial and marketing images and feel free to use across your social channels or to send them directly to your clients via text, email, or however you see fit.

TO: YOUR PEARL CLIENTS

A Message From Lela

We're excited to share a little end-of-summer video Lela put together for you to share with your Pearl Clients. With a highlight on the embroidered cotton poplin—and her personal styling tips for the different colorways—this gives your Clients a little peek and connection to Lela's fabulous world. Perfect for booking appointments or as a post-appointment follow-up. Download and share as desired!

TOOLS

New Text-Friendly Assets

From Pearl memes to texting queens, we've loved seeing the ingenuity and creativity tech-savvy Pearl Stylists have been using to expand your World Of Pearl. A few of you have asked for additional branded textable/shareable assets—ask and you shall receive! Download these tailored Pearl editorial and marketing images and feel free to use across your social channels or to send them directly to your clients via text, email, or however you see fit.

TO: YOUR PEARL CLIENTS

A Message From Lela

We're excited to share a little end-of-summer video Lela put together for you to share with your Pearl Clients. With a highlight on the embroidered cotton poplin—and her personal styling tips for the different colorways—this gives your Clients a little peek and connection to Lela's fabulous world. Perfect for booking appointments or as a post-appointment follow-up. Download and share as desired!