PEARL BY LELA ROSE STYLIST NEWS

APRIL EDITION

APRIL

EDITION

Let's All Make It To Supper Club!

How To: Keep The Spring Momentum Going

Congratulations to those of you who have already qualified for the June 13 Supper Club by accomplishing your client or unit goal! Many of you are VERY close to qualifying and have a specific "to do" list of things you are working on that will help you place orders for the additional clients you need.

Whether you are working towards your Supper Club goal or just wanting to stay in touch with clients who missed your last show, the concept of "Keeping The Store Open" is very helpful. What does it mean to "Keep the Store Open"?

"Keeping The Store Open" is really a mindset that the Pearl Season doesn't end with your show(s). There are still clients who count on you for styling advice, who have events to attend, parties to throw, big trips coming up, and would just love to add some pieces sight unseen simply because they trust your recommendation.

EASY WAYS TO "KEEP THE STORE OPEN"

PLAN YOUR WARDROBE:
You're probably already wearing Pearl to all of your Spring parties, but keep available inventory in mind when dressing—and try to wear Pearl that is still available across most sizes! It's always easy to sell what you are wearing and loving—and you know someone is going to ask you "where you got that fabulous dress" ;)

USE YOUR ASSETS:
It's so simple to reach out between shows to your clients—those who visited your show AND anyone who couldn't come to your last show, just to touch base. Sending a text with the digital summer Lookbook, a few editorial images, or any pieces that "reminded you of them" is another easy thing to do that can prompt a spontaneous purchase (we don't recommend sending the entire Lookbook before the show, but once the show has ended it may be just the thing to create interest!)

OFFER YOUR SERVICES:
Consider expanding your Style Repertoire to include seasonal shoe suggestions, accessorizing help, or packing lists. Maybe you offer a complimentary one-hour seasonal closet consultation as a perk for your your top 10 or 15 clients.

BUILD THOSE RELATIONSHIPS:
Any time you are in someone's home/closet talking about their wardrobe you are establishing yourself as a true stylist and building a deeper relationship and you will identify current and future wardrobe needs.

COVER THE CALENDAR:
Consider events pre-show AND post-show—like Kathy Morris, our Pearl Girl in Westport, CT, having a wine/cheese get together "preview" with friends in Del Ray Beach complete with Pearl Lookbooks + fabric swatches! Oohing and aahing, snacking and cheersing, and dreaming of new dresses? Sign us up! Keeping the Store Open is simply keeping Pearl in mind as you socialize and connect with friends/clients between shows. Ask people what they are wearing to an upcoming event or packing for an upcoming trip or holiday. Share what you are packing for trips or wearing to a big event in town. This kind of dialogue is natural for a stylist and it keeps the conversation going!

Keep The Store Open and Keep The Momentum Going, Pearl Girls!

We hope to see you ALL at Supper Club.

xx,

Your Pearl Team

 

LET'S GET SOCIAL

A Good Influence(r)

It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!

LET'S GET SOCIAL

A Good Influence(r)

It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!

PEARLS OF WISDOM WITH BETSY PEPE

Packing Smarter

If there's anyone likely to overpack, it's probably someone who loves fashion as much as we do. Luckily, since our Pearl collections are designed to be worn and styled together, it makes packing smart an absolute cinch! After so much time of limited-to-no travel, chances are your clients might be feeling a tad rusty as to what to pack (and not) too. While we all love a packing cube, the true packing magic comes from finding pieces that *truly* do double duty—taking you from beach to adventure to cocktails to club to candlelit dinner—and anything in between. Think: our yellow crop that can be worn with shorts, skirt, or pants/the ivory summer dress that can be worn with sneakers and a sweater for day/dressed up with heels + jewels at night. You might also consider offering your expertise as a "Packing Stylist" who's on hand to help clients pack for a big trip. It's an easy way to connect with your top clients between shows and remind them that's a service you provide. Cheers to hopefully dusting off our suitcases for good!

LET'S GET SOCIAL

A Good Influence(r)

It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!

PEARLS OF WISDOM WITH BETSY PEPE

Packing Smarter

If there's anyone likely to overpack, it's probably someone who loves fashion as much as we do. Luckily, since our Pearl collections are designed to be worn and styled together, it makes packing smart an absolute cinch! After so much time of limited-to-no travel, chances are your clients might be feeling a tad rusty as to what to pack (and not) too. While we all love a packing cube, the true packing magic comes from finding pieces that *truly* do double duty—taking you from beach to adventure to cocktails to club to candlelit dinner—and anything in between. Think: our yellow crop that can be worn with shorts, skirt, or pants/the ivory summer dress that can be worn with sneakers and a sweater for day/dressed up with heels + jewels at night. You might also consider offering your expertise as a "Packing Stylist" who's on hand to help clients pack for a big trip. It's an easy way to connect with your top clients between shows and remind them that's a service you provide. Cheers to hopefully dusting off our suitcases for good!

LET'S GET SOCIAL

A Good Influence(r)

It's no secret that style mavens LOVE Pearl. And we LOVE them right back! These fabulous women, influencers, and taste makers have all been making a splash in their favorite Pearl pieces from this season and they couldn't be more gorgeous. We've partnered with all of these women and have their express permission for you to share these stunning photos with your clients. Great style inspires great style!

STYLIST FEATURE

Pearl "Masters" Of Style

We all know that a Pearl Girl turns every event into an occasion and this year's Masters Sunday was a veritable Pearl Party—far and wide! The greens of Augusta National were filled with Pearl Girls galore and many fabulous Pearl Girls turned out and turned up for their own Masters Fetes, turning this weekend into an opportunity to make connections (and sales!) on and off the course. After all, this season's Push Up Sleeve Blazer in Palm is *pretty* close to Verdant Green.

Birmingham Pearl Stylist Alison Gorrie looks forward to The Masters every year with great anticipation...for the tournament but mostly for the outfits, of course. Day after day, she got creative mixing new Pearl with seasons past and even dressing her friends in fabulous Pearl frocks.

We love how Deborah Banahan—our Pearl Girl in Pascagoula, Mississippi—dressed her daughters in Pearl for her Masters watch party. She had a first time client place an order for the striped one-shoulder blouse AT the party! Bravo, Deborah.

As everyday is an occasion and every party is a Pearl Party—we can't wait to see y'all at the Derby! ;)

LOOKING AHEAD

Save The Date(s)

Mark your Pearl Calendars for these can't-miss dates, deadlines, and parties!
Deadline to Quality for Supper Club - May 31 S22 Supper Club!
June 13 F22 Pearl Preview
June 14 & 15
S22 Bonus Period Ends
June 30th

READY TO SHARE

Ahoy, New Summer Assets!

We had such a blast shooting the new collection on the high seas (of New York Harbor). We love how the photos turned out and know you—and your clients—will love them too. Download here and share away!

MORE IS BETTER

NEW Spring 2022 Assets

While the Spring Collection is (literally) flying off the shelves, why not help it fly a little faster? Please find fun new professional videos from Pearl Preview and fresh editorial images of some of the season's favorite "sleeper hits" in your dropbox. Let's get styling!

READY TO SHARE

Summer 2022 Asset Drop

New assets for the Summer Collection are now available in your portal (and below via the Dropbox link). In the folder you'll find:
- Look Book
- Cocktail Card
- Still Life + Model Images
- Sample Set Configurations
- Invitations
Feel free to post, pin, upload, and share with your clients!

MARK YOUR CALENDARS

Looking Ahead To Fall

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Deadline to Quality for Supper Club - May 31
S22 Supper Club - June 13
F22 Pearl Preview - June 14 & 15
S22 Bonus Period Ends - June 30th

READY TO SHARE

Summer 2022 Asset Drop

We had such a blast shooting the new collection on the high seas (of New York Harbor). We love how the photos turned out and know you—and your clients—will love them too. Download here and share away!