As our brand is evolving we felt the need to connect with consumers in a different way. For Fall 2018, we commissioned a curated list of 10 style bloggers to release 10 looks from the new collection titled “10 Hours of Fashion”. Each influencer styled the clothing their own way offering a different approach to how the Lela Rose “girl” wears the brand. Partnering with a talented group of women in this unique format has provided a new lens for our audience on how we show and wear the clothing.